Hamlet - Appearence Vs Reality Essay example - 830 Words

Appearence vs Reality Possibly the best piece of writing ever done by William Shakespeare, Hamlet, is a classic example of a tragedy. In all tragedies the hero suffers, and usually dies at the end. Romeo and Juliet commit suicide, Brutus falls on his sword, and like them Hamlet dies by getting cut with a poison tipped sword. The theme that remains constant throughout the play is appearance versus reality. Things within the play appear to be true and honest but in reality are polluted with evil. Many of the characters within the play hide behind a mask of dishonesty. Four of the main characters that hid behind this mask are Rosencrantz and Guildenstern, Polonius, and the king Claudius. From behind this mask they give the impression of a†¦show more content†¦Hamlet insults them at every chance knowing that they are lying to him about their purpose of the visit, amp;quot;’Tis as easy as lying: govern these ventages with you finger and thumb, give it breath with your mouth...amp;quot; (Shakesp eare 3:2:348) The twins show their appearance of being Hamlets friends but in truth they have a hidden reason for visiting with Hamlet. Both show that it will be very difficult for Hamlet to uncover the reliability hidden within the lies. Polonius the king’s royal associate plays an important role in developing appearance. He always wants to keep up the look of loving and caring person. Polonius appears like a man who loves and cares about his son, Laertes. He speaks to him with advice that sounds sincere but in reality it is not. It is hollow and without feeling. Polonius gives his advice only to appear to be the loving and caring father. The reality is he only speaks to appear sincere as a politician, to look good rather then actually be good, quot;And borrowing dulls the edge of husbandry†¦amp;quot; (Shakespeare 1:3:77) Also Polonius adds to the theme appearance verses reality by ordering Ophelia to stop seeing Hamlet. He lies to her by telling her that Hamlet does not love her, he only wants to have fun with her. However in truth Hamlet does love Ophelia. Through the play Polonius pretends to be honestShow MoreRelatedAppearence vs. Reality in William Shakespeares Hamlet Essay1671 Words   |  7 Pages amp;#65279;Appearance vs. Reality nbsp;nbsp;nbsp;nbsp;nbsp; In Shakespeare’s tragedy, Hamlet, there is a dominant and overwhelming theme that is concurrent throughout the play. Throughout the play, all the characters appear as one thing on the outside, yet on the inside they are completely different. The theme of appearance versus reality surrounds Hamlet due to the fact that the characters portray themselves as one person on the outside, and one different on the inside. In the play, Claudius

Unjust Enrichment - 1643 Words

[Caption] Now comes Defendant, Wells Fargo Bank, N.A. (Wells Fargo), and moves this Court for judgment on the pleadings, pursuant to Civil Rule 12(C). In light of this Courts January 22, 2009 Decision and Entry Granting Defendant Wells Fargo N.A.s Partial Motion to Dismiss, the only remaining claim asserted against Wells Fargo by Plaintiff, Apex Restoration, LLC (Apex), is its second claim, alleging unjust enrichment. However, construing all material allegations in the Complaint as true, Wells Fargo is entitled to judgment against Apex as a matter of law because Apex did not confer the benefit by which Apex claims Wells Fargo was unjustly enriched. The grounds for this motion are more fully set forth in the attached Memorandum.†¦show more content†¦Ethridge (Oct. 23, 2000), Warren App. No. CA2000-02-017, unreported (citing Hambleton v. R.G. Barry Corp. (1984), 12 Ohio St. 3d 179, 183 465 N.E.2d 1298.). In its Complaint, Apex states, Defendants, in failing to return the $ 29,907.48 payment issued by the Nationwide Insurance Companies, have been unjustly enriched in the sum of $29,907.48. Complaint,  ¶23. Therefore, Apexs theory of unjust enrichment is that Wells Fargo was unjustly enriched by the retention of the $29,907.48 paid by Nationwide. However, because Nationwide--not Apex--submitted the payment to Wells Fargo, Apexs unjust enrichment claim fails as a matter of law. In deciding a case analogous to the case at bar, the Twelfth District Court of Appeals has explained unjust enrichment as follows: Unjust enrichment of a person occurs when he has and retains money or benefits which in justice and equity belongs to another. Recovery under the doctrine of unjust enrichment requires a trial court to impose a quasi-contractual relationship upon the parties. Quasi-contracts are not true contracts, but are merely a legal fiction, an equitable legal vehicle for obtainingShow MoreRelatedChange of Position Balances the Hardship between the Claimant and the Defendant909 Words   |  4 PagesUpon fulfillment of the four criteria, namely that the defendant has been unjustly enriched at the claimant’s expense and there are no defences available for the defendant, a claimant will qualify for restitution of unjust enrichment as established in Banque Financiere de la Cite v Parc (Battersea) Ltd. Change of position is one of the numerous defences which may be used when it would be excessive to allow a restitution claim at the defendant’s expense. This essay will evaluate the defence of changeRead MoreThe On The Gross Amount Charged By The Employee Company913 Words   |  4 PagesJJ found that [a]n account of profits is confined to profits actually made, its purpose being not to punish the defendant but to prevent its unjust enrichment.† In the same judgment, McHugh J supported this proposition, stating that â€Å"[t]he object of an account of profits is to make the infringer give up its gains in order to prev ent its unjust enrichment. No element of punishment is involved.† While that matter involved an account for profits for a patent infringement, they also apply to the dutyRead MoreLegal Relations Of The Copyright Act1209 Words   |  5 Pagesprofits, the court considers Glynn’s claim based on joint ownership of the copyright. â€Å"To establish a claim for unjust enrichment under Minnesota law, the plaintiff must show that the defendant has knowingly received or obtained something of value for which the defendant in equity and good conscience should pay.† A court may impose a constructive trust for a claim of unjust enrichment. Moreover, â€Å"it is widely recognized that ‘a co-owner of a copyright must account to other co-owners for any profitsRead MoreEssay on Why Are Quasi-Contracts Needed?638 Words   |  3 Pagesformed, even though in actuality it was not. It is used when a court finds it appropriate to create an obligation upon a non-contracting party to avoid injustice and to ensure fairness (Clarkson et.al. pg. 224). It is invoked in circumstances of unjust enrichment, and is connected with the concept of restitution.It is also an obligation created and imposed by a court of law, in the absence of an enforceable agreement between the parties. Quasi-contracts are needed to resolve issues with parties whereRead MoreKnowing Receipt and Breach of Trust Essay646 Words   |  3 Pagesappeal in Akindele briefly referred to a new approach to the personal liability of a recipient known as the unjust enrichment approach. This approach does not disregard the issue of dishonesty entirely, rather it restricts the issue of dishonesty to the application of the change of position defence in that only an innocent recipient can avail themselves of this defence . While the unjust enrichment approach clearly has its attractions. Most cases of recipient liability are not really two party situationsRead MoreNon-Consensual Property Rights2423 Words   |  10 Pagesthat there may be problems with the orthodox classification suggested by Professor Birks[1]. This is a division between wrongs, unjust enrichment and a residual category of ‘other events’. The events that are capable of ‘creating’ property rights that arise other than through manifestations of consent are all wrongs, examples of unjust enrichment, or something else. It is not within the strict remit of the question to assess whether proprietary rights should arise in theRead MoreSherman V. Church of Divine Light (Causes of Action)1025 Words   |  5 Pageschurch not allowing them to see their own child is negligence, because his parents does not know whether the child is in good health or not. Tom Marsden also told Rob Jr. that he has to ask his parents for money to cover his expenses, which is unjust enrichment. The church held him there for a period of six months and his parents had to make excuses every month to give him money for that month. His parents did not know what to expect from the church, whether the welfare of their son is good or not,Read MoreSherman V. Church of Divine Light (Causes of Action)1036 Words   |  5 Pageschurch not allowing them to see their own child is negligence, because his parents does not know whether the child is in good health or not. Tom Marsden also told Rob Jr. that he has to ask his parents for money to cover his expenses, which is unjust enrichment. The church held him there for a period of six months and his parents had to make excuses every month to give him money for that month. His parents did not know what to expect from the church, whether the welfare of their son is good or not,Read MoreSocrates Virtuous Soul Analysis1234 Words   |  5 Pageswhich defines the motivation for a just act that only applies to those that can practice and/or enforce justice in society. Glaucon through the â€Å"Ring of Gyges† allegory also defines the selfish/hierarchical motivation for the invisible man’s selfishly unjust acts, since the rule of law is only followed because people are usually accountable by their actions. Adeimantus expands upon this motivation through the problem of appearing just in which a corrupt individual may hide behind the veneer justice.Read MoreCorrective and Distributive Justice802 Words   |  3 Pagesdisagree with corrective justice, finding it difficult to see how holding the defendant liable for the plaintiffs loss is supposed to res tore equality by neutralizing the relevant gains and losses . However, Aquinas explained this in terms of unjust enrichment, in that when a party voluntarily (intentionally or negligently) harms another, they have chosen to use the wronged parties resources, thus requiring restoration and thus, corrective justice . B Distributive Justice Distributive justice, as

On the Duty of Civil Disobedience Essay Example For Students

On the Duty of Civil Disobedience Essay In a concise essay, Thoreau proffers a challenge to all men, not to cultivate a respect for the law, so much as for the right. Over and over, almost redundantly, Thoreau stresses simplicity and individualism, as most transcendentalists (the new philosophical and literary movement of Thoreaus time) did. Thoreau clearly states, in his On the Duty of Civil Disobedience Essay, that the government is unjust and doesnt represent the will of the people, that one man cant change the government, and that people succumb unconsciously to the will of the government. The first of these is a ridiculous notion; the second contradicted and supported alternately throughout the essay so that one cannot be sure of what they agree or disagree with while reading it because it always contradicts itself in the following paragraph; and the last, a well-thought-out and legitimate concept. Thoreau believed that That government is best that governs least, (222) but his harsh feelings stemmed from his dislike of the government and its motivations at that time. He thought that everything the administration did was wrong: their head-turn at the treatment of slaves, their land-grabbing war with Mexico, and the taxes that Thoreau himself was imprisoned for refusing to pay. Even the basic system of government was unfair and biased to him. He thought that the majority system was unjust, when the power is in the hands of the people, a majority are permitted to rule, not because they are most likely to be in the right, nor because this seems fairest to the minority, but because they are physically the strongest, (231) but what else can there be in a non-monarchical government? He shoots down the entire American government, stabbing at what they stand for and not even looking for the reasons behind it. He ignores the fact that our administration has made our country grow and prosper since its independence. Although it may be true that the government exists only to sustain the military and our countrys major industry, without them, this fine coun try would be in economical and physical ruins. He doesnt like our government, but his ideas for it, if carried out, would create chaos and anarchy. Thoreau then talks for a long time about rebellion and revolution. He is somewhat hypocritical in this section. First, he discusses the difficulty of a minority rebelling against the majority. A minority is powerless while it conforms to the majority; it is not even a minority then; (231) He goes on to state that voting is a ludicrous procedure, and calls it gaming with a slight moral tinge. But then, it seems, he contradicts himself, writing I know this well, that if one thousand, if one hundred, if ten men whom I could name, if ten honest men, aye, if one HONEST man, in this State of Massachusetts, ceasing to hold slaves, were actually to withdraw from this copartnership, and be locked up in the county jail therefor, it would be the abolition of slavery in America. (230) It doesnt seem right that Thoreau mocks the plurality system and polling, remarking that though the majority always rules, it didnt mean that they were right, and then goes on to state that one man can change t he government very easily, by just refusing to follow the majority. He even repudiates his own life experience. He was jailed for refusing to pay his poll tax, but his actions didnt eliminate taxes as the Massachusetts mans actions abolished slavery. In this section of his thesis, his main premise is that one single person cannot change the supreme authority of the State, yet his entire essay is based on the assumption that an individual can change the government. His last and most justifiable supposition is that people unconsciously capitulate to the whims of the authority. He uses the example of those opposed to the Mexican War: I have heard some of my townsmen say, I should like to have them order me out to march down to Mexico, see if I would go; and yet these very men have each, directly by their allegiance, and so indirectly, at least, by their money, .

Kilauea Essays - Hawaii Volcanoes National Park, Volcanology, Klauea

Kilauea Kristin Laske Science-2 2/14/00 Kilauea Hawaii consists of a string of islands, or an archapelago. Kilauea is located on one of these islands, the central Hawaii island. Kilauea is one of the world's most active volcanic craters. Craters are formed either by the massive collapse of material during volcanic activity, by unusually violent explosions, or later by erosion during dormancy (Comptons). It is situated on the southeastern slope of the great volcanic mountain Mauna Loa. Its elevation is 1111 m (3646 ft.) above sea level. The crater has an area of about 10 sq. km., which forms a great cavity in the side of the mountain. Volcanic activity recently has been restricted to an inner crater called Halemaumau. Halemaumau measures more than 900 m (about 3000 ft.) across and has a depth of about 400 m (about 1300 ft.). Kilauea has erupted at least once a year since 1952. The volcano spews an average of 525,000 cubic yards of lava a day and by 1995 had added about 500 acres of new land to the island (Encarta ?98). By June 1989, it had destroyed the visitors center at the national park, a stretch of Kalapana Highway, and more than 65 houses by 1990. Kilauea is located on a hot spot under the island, and the magma is thought to come from a depth of at least 50 km. below the surface. A hot spot is an area of volcanic activity near the center of two lithospeheric plates. Normally, lava streams constantly into the floor of the crater from subterranean sources which either cools and hardens, or accumulates until it drains off into other subterranean passages. When greater volcanic activity occurs, the lava is subjected to sudden changes of level, where it may escape from vents on the lower slope toward the sea. Kilauea is classified as a shield volcano. Shield volcanoes have a low, broad profile created by highly fluid basalt flows that spread over wide areas. The fluid basalt usually only builds a cone around seven degrees steep. Over thousands of years though, these cones can reach massive size, which is shown in the Hawaiian Island volcanoes. The Hawaiian Islands are composed of shield volcanoes, that have been built up from the sea floor. If measured from sea floor level, some of the Hawaiian volcanoes are the worlds largest mountains in terms of both height and volume (Comptons). In the 20th century, major flows occurred in 1920 and 1921, 1950, 1955, 1959, 1965, and 1969. The current eruption cycle, the longest-running in modern Hawaiian history, began on January 3, 1983 (Encarta).

How to Boost Engagement with Micro-Influencers the Right Way

How to Boost Engagement with Micro-Influencers the Right Way Every brand strives to drive engagement because without engagement, there may be no conversions. This makes your engagement rates an important metric for determining your brand’s performance. But if you’re having some trouble engaging your target audience, you could get micro-influencers involved. That’s because micro-influencers tend to generate high engagement rates, and may even be more engaging  than top influencers. In this post, you’re going to learn all about these micro-influencers, and how you can work with them to drive engagement. Download Your Free Micro-influencer Outreach Templates Successful marketing with micro-influencers requires smart preparartion and outreach. Use these three free templates to simplify the process: 10 free influencer email outreach templates: Save time writing while keeping your outreach personalized and effective. Micro-influencer marketing checklist: Make sure you dont miss any steps in your process. Micro-influencer outreach tracking template: Keep track of who youve contacted and monitor your success rate. How to Boost Engagement with Micro-Influencers the Right WayWhat are Micro-Influencers? As their name suggests, micro-influencers are individuals who are influential, but not on a macro level. Their influence is often concentrated within a specific niche – be it beauty, fitness, tech, fashion, or lifestyle. The common definition of micro-influencers is influencers with a smaller number of followers than regular influencers. But there is no exact definition of what that number is. Mavrck  considers individuals with somewhere between 500 and 5,000 followers as micro-influencers. And CNBC  reports that micro-influencers are those influencers who have fewer than 10,000 followers. But according to TapInfluence, micro-influencers have anywhere from 1,000 to 100,000 followers. Despite these variations, what remains true is that micro-influencers have the ability to engage an audience. Micro-influencers have the ability to engage an audience.In fact, a Takumi  study found that engagement rate decreases as following size increases. People with 1,000 followers or fewer have an engagement rate of 9.7%. And the engagement rate of people with 1,000-4,000 followers is about 4.5%. And as the following size increases to 100,000 and over, the engagement rate drops to 1.7%. These findings are consistent with the findings in a Markerly  study. This study found that people with 1,000 followers or fewer have an average like rate of 8%, while those with 10 million followers or more generate only have about a 1.6% like rate. As for comment rate, those with 1,000 followers or fewer drive 13 times more comments than people with 10 million or more followers. How to Find Micro-Influencers in Your Industry or Niche As mentioned earlier, micro-influencers often have influence in a specific niche. So the right choice of relevant keywords could help you discover potential micro-influencers to work with. On Instagram, you can choose a relevant keyword, and use it as a hashtag to discover relevant posts made by potential micro-influencers. For example, let’s say you want to promote a line of skincare products made using all-natural ingredients. The right keywords here would be something like â€Å"organic skincare,† â€Å"organic beauty,† â€Å"organic makeup,† etc. Let’s try searching for the hashtag #organicskincare. You’ll get results of top posts that use the hashtag, as shown in the following screenshot. Then  click on each of the posts, and check out the users who have posted the photos or videos. You just need to look at the number of followers they have to see if they have less than 100,000 followers (based on the TapInfluence definition of micro-influencers). Also check if they usually post content related to what you’re selling. Let’s click on one of the posts in the search results above. As you can see in the screenshot below, the post was from a user named The Beauty Bloss. If the post has any other relevant hashtags like in the following post, make a note of them to find more micro-influencers. If you check out this user’s profile, you can see that she has around 21,900 followers, qualifying her as a micro-influencer. And her posts are all related to makeup and beauty, which is perfect for the product you’re promoting. So you can consider reaching out to this influencer. As for searches on Facebook and Twitter, manual search using a relevant keyword isn’t going to cut it. The search results will prioritize the top influencers and celebrities relevant to the keyword, making it difficult and time-consuming to identify micro-influencers. So your best bet is to use tools like: BuzzSumo Insightpool Little Bird To search for micro-influencers on these platforms, you can pick several relevant keywords. Your search will bring up results of influential figures related to those topics. For example, BuzzSumo in the screenshot below, shows a list of influencers and bloggers related to beauty and skincare. You can make a selection based on their following size, page authority, etc. Recommended Reading: How Will Outreach Marketing Make Your Blog More Successful? How to Convince a Micro-Influencer to Work with You Micro-influencer outreach is no different from regular influencer outreach. But in the case of micro-influencers, it’s likely that they will be more receptive of your outreach efforts. Here’s what you need to do to convince a micro-influencer to work with you: Begin with small interactions.  Before you start sending out emails and messages to micro-influencers, it’s better to start off with small interactions. The idea is to get them to notice you, and remember your name. Try sharing their content, commenting on their posts, or asking them relevant questions on social media. You can also try commenting on their latest blog posts. Develop a suitable compensation model.  Make sure you’re offering micro-influencers what they deserve in exchange for a promotion. Some micro-influencers may be more than happy to promote the free products you’ve sent them without any extra charge. But you shouldn’t take that for granted.Try to develop a compensation model depending on what’s most beneficial for your business. Maybe you could pay them a percentage of, or a fixed sum for every conversion. Or you could pay them for engagements and click-throughs. Some brands even pay micro-influencers a fixed sum for every post. Send them an email. Once you’ve established an initial connection through social media or the influencer’s blog, you can begin your email outreach. Your email should get straight to the point, and talk about why you wish to work with the influencer. For example, maybe their values align with yours, or you find their content intriguing. The email should also contain details like what you’re offering in return for the promotion. In other words, it should provide micro-influencers with a compelling reason why they should work with you. To make your influencer outreach easier and more effective, there are a few tools you can use: Hunter  can help you discover the email addresses of influencers. BuzzStream  can help you keep track of and manage your conversations with the influencers. Pitchbox  can help you create personalized outreach emails as well as automate your follow-ups. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted How to Boost Engagement With Micro-Influencers Based on the Markerly and Takumi studies mentioned earlier, you already know that micro-influencers can generate a lot of engagement. You can harness their ability to engage to boost your own engagement rates. And here are some tips to help you out: #1: Honest Reviews Micro-influencers don’t beat around the bush when interacting with their followers. They get straight to the point, and are honest when expressing their opinions about something. As a result of this honesty, people trust their opinion about a product or a service. In fact, Experticity  found that 82% of consumers would follow a micro-influencer’s recommendation. You can take advantage of this established trust by getting micro-influencers to share honest reviews about your product or service. Depending on which influencers you choose to work with, you can either have them write a blog post reviewing the product, or create a review video. Or you can even get them to create a social media post reviewing the product. Regardless of the medium, the review needs to be honest. Reviews from micro-influencers need to be honest.In order to get an honest review from a micro-influencer you need to: Choose micro-influencers who often create review content, and who aren’t afraid to mention the negatives. Be very clear when communicating your expectations in your outreach email. Propose to send them free samples or exclusive previews of your product. And stress on the fact that they shouldn’t feel obligated to give a beaming review. Make sure you mention that all you expect in return for the free products is their honest opinion from an expert like them. Here’s an example of an honest review of 100% PURE serum by beauty influencer Adri (@sortofobsessed). As you can see in the caption, she talks about how she loves the feel of the product on her skin but she doesn’t like the texture. She also talks about some of the issues she faces when using the product. #2: Giveaways Giveaway campaigns are an excellent way to engage an audience. This is likely because of the possibility of them winning something. And to leverage your engagement efforts, you can get a micro-influencer to host the campaign. Here’s what you need to do to work with micro-influencers for a giveaway campaign: Determine the prize of the contest.  It should be something that would appeal to the influencer’s followers while helping promote your brand. The prize should help compel the target audience to take action. Come up with the rules for participation.  Maybe you can require them to like the influencer’s post, follow them and your brand, and tag their friends in the comments. Or maybe they simply have to submit an online form through a link promoted in the influencer’s blog. Pitch the giveaway concept to a micro-influencer in your email.  The email should highlight what’s in it for the influencer in addition to the compensation. For instance, you could talk about how this could help them boost engagement among their followers or even grow their following. Recommended Reading: How to Get More Followers on Social Media With 30 Awesome Tips You can talk to them about the rules for participation after they’ve agreed to work with you. And make sure you let them know about any important information you want them to highlight in the post promoting the contest. Based on how the influencer responds, you may have to negotiate the compensation. Food blogger Jessica, of Savory Experiments,  hosted a contest sponsored by the Mussel Industry Council of Prince Edward Island. All participants had to do was to choose their favorite recipes created using Prince Edward Island mussels. The recipes were created by various micro-influential food bloggers including Jessica. And by voting, participants got a chance to win a free trip to the island. This contest involved a giveaway of an experience as opposed to an actual product, but it’s still an effective engagement tactic nonetheless. Jessica also mentioned at the beginning of the post that she was compensated to write the post, but all opinions expressed were her own. Recommended Reading: How to Improve Your Instagram Engagement With 15 Tips How to Improve Your Pinterest Engagement With These 15 Tactics 12 Effective Ways to Expand Your Facebook Engagement #3: Tutorials and How-Tos The previously-cited Experticity study also found that people considered micro-influencers to be better than everyday consumers at explaining how products work, or how they can be used. It is for this reason that you should consider getting micro-influencers to create tutorial content around your product. If it’s a product that doesn’t require much explaining, they could still offer creative tips and ideas on what consumers can do with it. For this tactic to be more effective here’s what you need to do: Look for micro-influencers who often create tutorial content – videos, blog posts, or social media posts. You’ll basically need to check out the various pieces of content created by influencers you’ve shortlisted for your campaign. Analyze their tutorial content and determine if the quality lives up to your expectations. In other words, see if the content is both intriguing and educational. And try to look at the comments, shares, and/or likes in the content to understand how well their tutorials engage the audience. Reach out to them by email and pitch your idea. Like before, your email should highlight the benefits of working with your brand and what’s in it for the influencer. You could offer them exclusive access to the product along with a competitive compensation. Makeup and beauty influencer Tamira Jarrel  created a sponsored video for True Botanicals. In the video, she talked about some of the various products that worked for her. And she explained how to use them and what works for what. She even provided her fans with a unique discount code so they can purchase the products for less. #4: Original and Authentic Sponsored Content Every now and then you may have come across influencer content in which they promote a product. But unlike their regular content, this one seems uninteresting and maybe even too promotional. This is hardly going to do anything for brand engagement. Usually, this kind of bland and overly-promotional content happens because the brand is trying to control everything about the production. You chose micro-influencers because they can engage their audience with original and creative content. If you want your brand sponsored content too to engage the same audience, you need to provide them with something equally interesting. This means you need to trust the content creation in the hands of the influencer. Encourage them to come up with something original that blends in with their usual content. Encourage micro-influencers to come up with original content that blends with their usual content.A survey conducted by Crowdtap  found that creative freedom is highly valuable to influencers. In fact, 58% of those surveyed said that their favorite projects were those in which the brand gives them creative freedom. And 77% said that they’d be willing to work with a brand more than once if said brand provides them with creative freedom. 77% of influencers are more likely to work with brands more than once if they have creative freedom.These findings suggest that being too restrictive with your content guidelines could negatively impact your relationship with the influencer as well. So, here’s what you need to do if you plan on letting the influencer be in control of content creation: Provide them with basic guidelines such as the kind of vibe you want to give out, the important points you need them to cover, etc. This will ensure that the influencer content delivers exactly what you need. Make sure the micro-influencer understands your goals from the campaign and trust them to deliver. You need to communicate your expectations without trying to control the content creation. Be transparent about what you don’t want so the influencer knows what to exclude in the content. For instance, maybe you don’t want the content to have swear words in case you want to share it on your site. When communicating these guidelines and expectations, make sure you do so in a respectable manner. Remember the saying â€Å"it’s not what you say; it’s how you say it†. You don’t want to come off as rude or bossy when communicating with the influencer. Instead, talk to them as friends and let them know that you trust them to create something new and intriguing.

Marcus Tullius Cicero essays

Marcus Tullius Cicero essays Marcus Tullius Cicero was born in the year 106 BC. He was also known in English as Tully. Most of his education was received while he was under the age of twenty-one. As a child Marcus Tullius Cicero was part of a wealthy family. When he became old enough to begin his education, his father moved to Rome and Marcus Tullius Cicero received the best educations possible at the time that wealthy Roman people could afford. After his schooling, his main occupations were poet and philosopher, but he also possessed skills in journalism and law. He was known for being humorous and profound at the same time. As a lawyer, he defended one young man from the evil nature of the dictator, Sulla (see other paper). His skills also served the people while he was a politician. He achieved a position that was considered the highest possible among Roman public officials and it was called the res publica. Soon afterwards he became involved in many legal affairs and his many accomplishments impacted Rome in many positive ways. For example, in 69 BC he prosecuted a public official named Verres who was known to practice corrupt politics. In 63 BC, he suppressed a large Catinlinarian conspiracy. These accomplishments made him a consul that was both well known and well respected by the vast majority of the Roman public. His position in the Senate was well respected as well. But despite his reputation, he was eventually exiled from Rome due to his refusal to join the First Triumvirate of the Roman Empire. He believed that such a political body was immoral and equivalent to a dictatorship. But, refusing to submit to the evils of Roman politics, many years after his exile, he came back as a senator to continue his career. He lived a healthy life right up until his last years, when he died an un-natural death. After he lead the senate against Marc Antony following the fall of the first Triumvirate, he was assassinated for his opposition. He...

The Power of Internal Marketing Research Paper Example | Topics and Well Written Essays - 1500 words

The Power of Internal Marketing - Research Paper Example Internal marketing dictates that excellent marketing departments, by no means, are the guarantee of extraordinary value creation for the customer. In fact, any organization, where employees point out at the marketing department by saying that â€Å"They do the marketing†, might not ever be able to realize its potential (Knudsen, 1995). Only when employees start understanding that the goal of achieving customer satisfaction, through value creation, is the job of all employees, the company becomes a pure market organization (Lauer, 2010; Boone and Kurtz, 2011). Consider the example of a Vice President of Marketing at an airline company. He has adopted a market penetration strategy and intends to do the same with cleaner cabins, lower fares, better-trained crew and providing better quality food, which lead to customer satisfaction, customer retention and word of mouth advertisement. However, the Vice President is helpless in this case because the catering department serves food of average quality in order to keep the costs down. The human resource department does not care if the crewmembers are friendly enough. The maintenance department is indifferent about high quality and constant cleaning and just focuses on ordinary services. Furthermore, the finance department has been increasing the fares in order to improve the liquidity position of the company (Cahill, 2008).